Vietnam’s Thriving Consumer Market - Opportunities for Australian Brands

Vietnam’s robust growth provides enormous opportunities for Australian brands as both countries have complementary needs and resources. For Vietnam’s fast-growing consumer class, Australia offers resources, agriculture, skills, and high-quality education and is a dependable supplier of the services and raw materials that Vietnam consumers enjoy. Australian brands are highly respected in the market and are set for success when starting their Vietnam market entry right.

This Webinar will address the opportunities and challenges of selling to the consumer markets and the key topics will include:

• The Vietnamese consumer market - characteristics and prospects
• Opportunities in potential industries such as F&B and healthcare
• Market entry options
• Case studies of successful market entry of a consumer brand

Speakers:

Ms Vivie Wei, Regional Director, Dezan Shira & Associates Vietnam

Ms Huyen Do, Manager, Business Intelligence, Dezan Shira & Associates

Shirley Ng, General Manager, International Competitiveness, Ai Group