In this episode I chat with Tim Walmsley to find out how to use Industry trade shows to build successful sales pipelines. Tim shares insights on how to prepare for trade shows and how to convert interest into sales. Tim also shares his thoughts on the opportunities that are created by meeting like-minded businesses and making alliances that build competencies and capabilities.
In a couple of weeks Tim and I will be in Avalon, Victoria for the annual Defence Industry expo ‘Avalon ‘23’ …. so the chat is timely.
Tim is the perfect person to ask about making business connections at trade shows: He is the CEO of forward-thinking business matching service ‘BenchOn’, a ‘business platform designed for enterprises and governments to more effectively engage businesses and independent contractors’. At Avalon, he will be connecting Prime Contractors/ buyers to potential suppliers through his innovative ‘Meet the Primes’ program.
After a long career in multiple aspects of supply chain management, corporate training and business advisory, James brings a business improvement mindset to his role as General Manager of Supply Chain Resilience for Ai Group. A skilled communicator and adviser, James has been involved with Oil & Gas, the Defence industry and supply chain across the board for over 40 years.
James has a Masters degree in International Management and a partially completed Doctor of Business Administration. He says he'll get around to finishing it when he retires.
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