After identifying the target audience, selecting the most appropriate media for attracting candidates, and finalising the recruitment strategy, it’s time to place the job advertisement.
A job advertisement is an announcement to potential candidates that a position is available. Its purpose is to reach high-performing potential candidates, enticing their interest with the key components of the vacant position. While it involves ‘selling the role,’ it is equally about showcasing the benefits of the employer brand and helping candidates understand why it would be advantageous to work for the organisation. It’s common for job advertisements to highlight the perks and unique features of the business to stand out from the competition.
Find out more in our Recruitment Step 5: The job advertisement article.
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