If you are looking to export or have just started engaging in international trade, this program will give you the confidence and know-how to navigate your cross-border trade.
Ai Group Export Readiness Program aims to prepare businesses for successful international expansion. Participants will gain practical knowledge and skills to engage in international trade.
About Our Facilitator:
Shirley Ng - The Australian Industry Group National Manager, International Competitiveness
Shirley has extensive experience in helping Australian businesses expand into international markets. Working in a diverse range of business types and industries at both strategic and operational levels, Shirley has developed, managed, and administered a range of strategic export marketing programs aimed at assisting businesses to achieve growth and export sustainability including cross-border initiatives such as eCommerce, online platforms, and marketplaces.
Throughout her career, Shirley has worked with many Australian businesses to develop and implement a range of export marketing & sales strategies designed to achieve global growth including how to use and leverage Free Trade Agreements (FTAs) to grow business and achieve exports sustainability. Key market experience in North & Southeast Asia, USA, UK, and Europe.
The Export Readiness Program will be held as training workshops and will include a mix of interactive discussions and provided learning materials. As an interactive training course, these workshops will not be recorded, and you will have to commit to attending to learn.
These FREE workshops will be held in-person at your local Ai Group Office or ONLINE for a duration of up to 3 hours. Upon completion of the workshop, you can engage Ai Group Specialists to develop and progress your export strategy or discuss your next steps on a fee for service basis.
Each workshop provides you with the opportunity to interact and network with other businesses, share experiences, and discuss ways to overcome export challenges you may be experiencing.
In the Export Readiness Workshop, you will learn about:
Introduction to Exporting
Export Market Research and Analysis
Export Legal and Regulatory Considerations
Product Adaptation and Localisation:
Logistics and Supply Chain Management:
International Marketing and Promotion:
Risk Management & Mitigation:
These export readiness workshops are recommended for those who are new to exports, goods producers or manufacturers, and other small businesses looking to take the next step in their international trade journey.
This is a FREE Event, however booking is essential to secure your spot.
The Workplace Advice Line is Ai Group’s national telephone advisory service for all your on the spot workplace related questions.
Call the Workplace Advice Line
1300 55 66 77 and press option 1
(Overseas: +61 3 9867 0100). Email: workplaceadvice@aigroup.com.au
Weekdays from 8.30am to 5.30pm
(Australian Eastern Daylight/Standard Time)
Want to get in touch? We'd love to hear from you.
With almost 300 staff and networks of relationships that extend beyond borders (domestic and international) we have the resources and expertise to meet the changing needs of our membership. We provide the practical information, advice and assistance you need to run your business.
