Worksheet Develop Your USP

It is important that you can say how and why your product or service is different from your competitors. Your Unique Selling/Value Proposition is how you communicate this. Having a USP is essential when you're looking to find buyers. They want to know how purchasing your product or service will benefit them. It also helps them to market and promote your offering to their customers. Think about who your ideal customer is. You should know:

• what your ideal customer actually wants
• how your product or service can solve their problem or fills a need
• what influences their purchasing decisions
• why your existing customers buy from you and not your competitors